Monday, November 19, 2012

Disruptively building a better business within the Networked Society; concrete cases

Economists, Strategists, Visionaries are calling for redefining the 21st century capitalism; capitalism that reinvents societal ties; capitalism that no longer divides, exploits and sheds societal disasters wherever it surges. The open-ended consumption model we have today is no longer sustainable. Fortunately the change has already started; let me introduce you cases from this new-disruptive-better-business-era.

Case 1:
India is the second largest country in the world in terms of population. India has also a large number of villages; more than 600.000 villages with poor transport infrastructure making movement of goods and people extremely difficult.

Retinopathy of Prematurity (ROP) is the leading cause of preventable infant blindness worldwide. India has the largest concentration of blind people in the world, 1 out of 3. Over 8% of 27 million births each year are at risk of this potentially blinding condition. The ratio of inhabitants to ophthalmologist is around 100,000:1. There's no way the number of qualified physicians will grow to match the need anytime soon. The challenge is to screen 250.000 infants a day. This problem requires a fast and efficient solution for screening infants especially in the rural areas where expertise is lacking.

The widespread availability of mobile networks and the steady growth of Mobile broadband are opening unexpected doors for fast, efficient and societal innovations. Mobile broadband technology provides the possibility to transport data securely, conveniently, faster and while traveling.
i2itelesolutions pics

A potential solution has been tested. The Postgraduate Institute of Ophthalmology has partnered with a software company i2i TeleSolutions in Bangalore, and developed the solution. The solution consists of the availability of a portable retinal camera with an image capture design suited for newborns. This camera allows technicians to capture images and upload them via a Mobile broadband dongle data card. The images and data are uploaded to a remote server. Once uploaded the images can be accessed and viewed by an ophthalmologist - who could be thousands miles away - using an Iphone, an Ipad or any other PC.
Feedback and corrective measures can then be provided back to the technician via the secure server.This scale of screening in such large numbers can only be possible using Mobile Broadband networks.

Case 2:
In France since July 1, it is mandatory to have a breathalyzer (Alcohol tester) in his car. Car drivers have the choice between two alternatives: the disposable one of 2 euros or an electronic device priced more than 100 euros now. It will be much cheaper with larger sales volumes.

AndroMC Systems has worked on a solution associated with a smartphone, which is widely used in France. This company has developed a breathalyzer that plugs into a smartphone, and is associated with an application.

The principle is simple: you plug the reusable housing on the charging port and blow in it and the app indicates whether you are fit to drive. If not, the app may even find another means of transportation in the neighborhood, or call a cab for you. When possible the app can even block the car starter!

The combination of smartphone and Mobile broadband connectivity is becoming a driver of new business innovations, that will lead to economic growth, social empowerment and without any doubt to many surprising disruptions.

Do you imagine the social value of these services? Their business case is sustainable and more than positive.

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